From national heritage to world heritage
the making and the permanence of heritage's topos
Keywords:
National Heritage, World Heritage, UnescoAbstract
This article performs a comparative analysis between the categories of national heritage and world heritage. For this purpose, it is a bibliographic review on this subject. The objective is to identify the rhetorical ordering principles that establish the legitimacy of heritage preservation - be it in the discourses of national heritage, elaborated by different nation-states, or in the discourse on world heritage, performed by Unesco. Based on this review, we highlight two arguments that work as real topos in both forms of patrimonial discourse: holistic rhetoric, as conceptualized by Joël Candau, and the rhetoric of loss, defined by José Reginaldo Gonçalves. When approaching the theoretical contributions of these two authors, we will point out that the arguments that underlie the discourses of the national heritage were adapted for the defense of the world heritage, thus indicating that the variations of the topos do not compromise the stability of its principles.
References
*Fontes textuais*
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